Pharmacies Medicines: Profit Driver For FMCG Company

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The Indian FMCG battleground has numerous world class warriors and has seen numerous epic fights. With constantly expanding weight on costs, organizations need to make sense of where the following rupee of benefit will originate from. Advancements in dissemination channels can be one such territory which can help benefit for generally organizations.

A distribution channel

Drug stores are ending up being a significant channel for all FMCG organizations. Of India’s retail universe of 7 million, drug stores shape approximately 10%. Most FMCG organizations cover an infinitesimal bit of these drug stores and don’t have enough comprehension of this channel. All things considered, they are dealt with at standard with the basic supply channel which represents 59% of FMCG deals, and is the transcendent channel. Drug store as a channel is extraordinary and should be seen appropriately on the off chance that it is to be properly used.

To start with, we should understand that drug store proprietors have an immensely diverse profile – they are more instructed than their staple partners. Much of the time, they have ventured to the far corners of the planet and know a considerable measure about the drug store business over the world. Thusly, treating these individuals at standard with the food merchants is counter-profitable.

Second, we should comprehend that drug stores handle a more instructed and refined demographic. According to new medication control standards, the vast majority of the drug stores should be aerated and cooled, this draws in prosperous customer base who need to shop in peace. The customer base at drug stores are typically early adopters and are watchful for new patterns and items. Numerous a times, they are willing attempt a considerable measure of new items through their drug stores.

Third, falsifying is a major issue in India. Most huge brands lose deals as well as lose important buyers because of the sub-par nature of fakes sold under their image name. Drug stores are a place of refuge, as in they could never manage fakes. Drug stores make due because of the trust that buyers place in them. They might never want to hazard purchaser unfriendliness which is produced as a consequence of use of fakes. For organizations additionally this channel is the best wagered regarding shirking of fakes.

Fourth, in a nation like India where therapeutic help is hard to get, Chemists are as trusted as specialists. An extensive rate of our populace effectively looks for and embraces their scientific experts’ recommendation on normal afflictions. Accordingly, scientists are all around set to apportion data about FMCG items and can go about as significant brand envoys. A brand gets impressive believability as a result of scientist support and affiliation. This is a range which can be promoted well by the FMCG brands.

Scientific experts manage purchasers with bigger bushel sizes and more discretionary cash flow than their basic need partners. This gives an extraordinary chance to FMCG organizations for pushing their higher-end premium brands. This helps edges for both the retailer and also the organization. A considerable measure of physicist chains like 98.4, Guardian, Apollo Pharmacy, Medplus and others have made their nearness felt on the retail scene of our nation. They have taken the shopping background in a drug store to an alternate level. Not just can shoppers touch, feel and know more about the items, they can likewise shop in a bother free environment. Moreover, shoppers pick up a great deal from the unwaveringness programs keep running by these chains, which is an additional advantage.

In many drug stores, customers have a great deal of holding up time which can be utilized to educate them about new items furthermore address their questions and questions. This is an incredible open door for most organizations as far as having the capacity to get another purchaser to attempt the item.

Challenges presented by the channel

Most FMCG items have lower edges when contrasted with non specific/OTC drugs which makes drug stores hesitant regarding giving space and investing energy. Parcel of them are simply substance to continue offering high-edge life sparing and other strength drugs.

Most FMCG organizations treat drug stores at standard with alternate channels. This implies less time spent by the sales representative, and now and again confinement and nonattendance of credit which is a key business driver in this channel.

In a great deal of states, physicists work on an arrangement of rules issued by their affiliation. These rules infrequently ruin extension of item portfolio by physicists.

Growing coverage 

Some organizations are moving quicker than others in understanding the significance of this channel. Dabur has expanded its scope impression in physicists and now covers 100,000 drug stores. Organizations like Reckitt have begun an edgy devoted conveyance setup to oblige scientific experts only. Reckitt is preparing deals constrain particularly to give separated administration. A year ago, Reckitt deals in drug store channel developed by 35% against a unimportant 18% development in goods. Colgate and Emami are additionally trying different things with devoted scope for scientific experts.

Organizations have begun enlisting limited time space in drug stores to increase their salary and get perceivability according to premium buyers. Drug store particular buyer advancements are additionally on the ascent as organizations feel that the advantage of advancement goes to the purchaser as opposed to being sloped off, similar to the case in basic supply channel.

In outline, high development rates of FMCG items in drug stores, the premium arrangement of items they offer and the sort of customer base they have, make it basic for the greater part of the FMCG organizations to sit up, pay heed and get the main mover advantage in this basic channel. The individuals who do, will enhance their edges, show signs of improvement development and combine their position in an amazingly future basic channel.

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Women & Children Health Care

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Women and child health is at the centre of our work, as we strongly believe that access to these services can drastically change the opportunities for  men, women, adolescents and children through this program we reach millions of women, girls and children living in some of the most  rural, backward and underserved areas with easy to access and culturally relevant maternal and reproductive health services improving maternal health has been an integral part of mirik healthfoods pvt ltd   right from the early years.

Our approach to maternal health care follows a continuum of care from pre-pregnancy to post partum care through mobile health clinics, health camps and community health workers we reach women living in the underserved areas of Haryana  and other states and bring essential services to their doorstep we provide pregnant women easy access to quality ante natal care and sensitize them about the importance of institutional deliveries mirik healthfoods pvt ltd  build and strengthen linkages with the government system to ensure that both mother and newborn are followed up post partum we also build awareness on adequate nutrition during pregnancy and breastfeeding, adoption of hygienic practices during delivery and adequate spacing of births to improve the health of women

Reproductive health is also an important element of mirik healthfoods pvt ltd’s  work we build awareness about the several reproductive health issues and empower women and girls with the right information so that they can make the right decisions mirk healthfoods pvt. Ltd.  work to increase access to reproductive health services and involve men as active partners in the same by providing community based health services supported by a strong referral system, we help save the lives of thousands of children living in the underserved areas of Haryana we focus on preventing, identifying and providing key interventions for all basic childhood diseases we regularly check children for key developmental parameters and sensitize communities on the importance of adequate nutrition and care we also ensure that all children are provided with the required immunizations, nutritional supplements and de-worming.

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Mirik Healthfoods Hand Made Ayurvedic Soaps

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MIRIK HEALTHFOODS PVT LTD CHANDAN SOAP (Hand Made Soaps)

• Mirik Healthfoods Pvt. Ltd. brings you unique proprietary preparation for

Ø Chandan cools and calms the entire body.
Ø It is good for over exposure of sun.
Ø It is good for most of inflammatory Conditions.
Ø It helps the awakening of intelligence.

Miric`s Hand Made Soap. 100% Ayurvedic Soap. No side effects. MRP Rs. 125.00.

Facewash

MIRIK HEALTHFOODS PVT LTD LEMON SOAP (Hand Made Soaps)

• Mirik Healthfoods Pvt. Ltd. brings you unique proprietary preparation for

Ø Miric Hand Made Lemon Soap is known for its calming and uplifting properties and is most anti-bacterial and anti-fungal.
Ø Its an alluring scent described as more lemony than lemon and for you citrus-lovers this definitely will top your list.

Miric`s Hand Made Soap. 100% Ayurvedic Soap. No side effects. MRP Rs. 125.00.

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Mirik Health Foods

The essential ideas of Ayurveda are mainly derived from Vedic philosophy, though some concepts were later borrowed from similar non-Vedic systems such as Buddhism and Jainism. Ayurvedic doctors regard physical subsistence, mental existence, and personality as a unit, with each element being able to power the others.

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Mirik Healthfoods Pvt  Ltd HAIR STYLING GEL

Mirik Healthfoods Pvt. Ltd. brings you unique proprietary preparation for the fiber gel texture reinforced with ultra powerful holding of technology allow you to create the extreme shine that hold all day-night.

100% Ayurvedic Gel. No side effects. MRP Rs. 249.00You may contact at www.mirik.org / E-mail:- support@mirik.net  /  Phone No.:- +91 11 45188100.

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Mirik Health Foods

Water Healthfoods 

As per mirik healthfoods pvt ltd a new survey finds that homeopathic medicines are primarily used by a small segment of the us population for common selflimited conditions such as the common cold or back pain the report published in the American Journal of Public Health also finds that homeopathy users particularly those who also report visiting homeopathic practitioners find the use of these products helpful and that they tend to use a greater variety of complementary and integrative medicine (cim) modalities than do users of supplements and other cims this is the first detailed report on the use of homeopathy in this country.

the information provided by this survey mirik healthfoods pvt ltd is important to regulatory officials at the fda (food and drug administration) and the ftc (federal trade commission) both of which have inquired about the public use and perception of these products says michelle dossett md phd mph of the bensonhenry institute at massachusetts general hospital lead and corresponding author of the paper since most people purchase these products over the counter without physician guidance it is reassuring to see that most use them for nonserious selflimited conditions.

as per mirik healthfoods pvt ltd homeopathy is a 200 yearold system of medicine based on the principal of similars  that highly diluted substances can be used to treat symptoms similar to those that would be caused by large doses of those substances in healthy people while it is controversial because of the extremely diluted nature of homeopathic medications interest in homeopathy has increased in recent years although homeopathic medicines are usually stocked near supplements on drug store shelves the authors note they are regulated differently from supplements going through formal approval by the homeopathic pharmacopoeia convention of the united states and conforming with fda guidelines for good manufacturing practices

the study analyzed data from the national health interview survey which is conducted annually by national center for health statistics of the centers for disease control and prevention mirik healthfoods pvt ltd states that the 2012 survey included a number of questions about participants’ use of cim and was completed by more than 34500 adults the study authors  based at beth israel deaconess medical center where dossett was a research fellow at the time of the survey  divided respondents into four groups: those who used homeopathic products during the preceding 12 months those who used supplements but did not use homeopathy those who used other forms of cim but not homeopathy or supplements and those who did not use cim.

You may contact at www.mirik.org / Facebook link:- You may contact at www.mirik.org /E-mail:- support@mirik.net  /  Phone No.:- +91 11 45188100.

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Mirik Health Foods

Mirik Healthfoods Pvt  Ltd BODY WASH   

Mirik Healthfoods Pvt. Ltd. brings you unique proprietary preparation for Body wash which penetrates into the skin, removes dirt & pollutants It helps to prevent. Acne & Pimples.

It controls dehydration.

100% Ayurvedic Body Wash. No side effects. MRP Rs. 249.00.

You may contact at www.mirik.org / Facebook link:- You may contact at www.mirik.org /E-mail:- support@mirik.net  /  Phone No.:- +91 11 45188100.

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Mirik Health Foods

Mirik Health Foods Pvt Ltd is a make is identical with health and personal care developed from time tested Ayurveda. Ayurveda the very old media science of India ,is not merely a doctorine of medical of action of MIRIK,but a process of healthy and happy life.

This young fast growing and efficiently FMCG/OTC/Cosmetic /Pharma company product more than 100 traditional products in agreement with the principles of Ayurveda. All the products are unique 100% safe such as MIRSCIATICA- relieves sciatic nerve pain, RHEUMAMIR- controls rheumatic pain, MIRSINUS -relieves cold and sinusitis are few products which have proven effective results.

Mirik Healthfoods Pvt  Ltd

HAIR CONDITIONER   

Mirik Healthfoods Pvt. Ltd. brings you unique proprietary preparation for

A Natural treatment for dandruff and other scalp disorders.

Alovera, Neem and Gandhak removes dandruff by Penetrating hair-roots and makes them strong & healthy.

100% Ayurvedic Conditioner. No side effects. MRP Rs. 249.00.

You may contact at www.mirik.org / Facebook link:- You may contact at www.mirik.org /E-mail:- support@mirik.net  /  Phone No.:- +91 11 45188100.

 

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Mirik Health Foods

Mirik Health Foods Pvt Ltd is a make is identical with health and personal care developed from time tested Ayurveda. Ayurveda the very old media science of India ,is not merely a doctorine of medical of action of MIRIK,but a process of healthy and happy life.This young fast growing and efficiently FMCG/OTC/Cosmetic /Pharma company product more than 100 traditional products in agreement with the principles of Ayurveda. All the products are unique 100% safe such as MIRSCIATICA- relieves sciatic nerve pain, RHEUMAMIR- controls rheumatic pain, MIRSINUS -relieves cold and sinusitis are few products which have proven effective results 

DEEP CLEANSING MILK CREAM 

Mirik Healthfoods Pvt  Ltd DEEP CLEANSING MILK CREAM

Mirik Healthfoods Pvt. Ltd. brings you unique proprietary preparation for

Cleanses and Refreshes Your Skin

Make Skin Clean, Health and Glowing

100% Ayurvedic Cream. No side effects. MRP Rs. 249.00.

You may contact at www.mirik.org /E-mail:- support@mirik.net  /  Phone No.:- +91 11 45188100.

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Mirik Health Food

Mirik Healthfoods

a make is identical with health and personal care developed from time tested Ayurveda.  Ayurveda the antique media science of India ,is not just a doctorine of medical of action of MIRIK, but a way of healthy and happy life.

This young fast rising and professionally FMCG/OTC/Cosmetic /Pharma company product more than 100 conventional products in accordance with the principles of Ayurveda. All the products are unique 100% safe such as MIRSCIATICA- relieve sciatic nerve pain, RHEUMAMIR- controls rheumatic pain, MIRSINUS -relieves cold and sinusitis are few products which have proven effective results.

Mirik Healthfoods Pvt  Ltd Product

GREEN APPLE SHAMPOO

Mirik Healthfoods Pvt. Ltd. brings you unique proprietary preparation for

A Natural treatment for dandruff and other scalp disorders.

Alovera, Neem and Gandhak removes dandruff by Penetrating hair-roots and makes them strong & healthy.

100% Ayurvedic Gel. No side effects. MRP Rs. 249.00.

You may contact at http://mirikhealthfoodspvtltd.com/ E-mail:- support@mirik.net  /  Phone No.:- +91 11 45188100.

Posted in Healthcare | Leave a comment

Mirik Health Foods

Mirik Healthfoods

a make is identical with health and personal care developed from time tested Ayurveda. Ayurveda the antique media science of India ,is not just a doctorine of medical of action of MIRIK, but a way of healthy and happy life.

This young fast rising and professionally FMCG/OTC/Cosmetic /Pharma company product more than 100 conventional products in accordance with the principles of Ayurveda.All the products are unique 100% safe such as MIRSCIATICA- relieve sciatic nerve pain, RHEUMAMIR- controls rheumatic pain, MIRSINUS -relieves cold and sinusitis are few products which have proven effective results.

Mirik Healthfoods Pvt  Ltd Product 

GREEN APPLE SHAMPOO 

Mirik Healthfoods Pvt. Ltd. brings you unique proprietary preparation for

A Natural treatment for dandruff and other scalp disorders.

Alovera, Neem and Gandhak removes dandruff by Penetrating hair-roots and makes them strong & healthy.

100% Ayurvedic Gel. No side effects. MRP Rs. 249.00.

You may contact at http://mirikhealthfoodspvtltd.com/ E-mail:- support@mirik.net  /  Phone No.:- +91 11 45188100.

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